Entries by Brendan Ridge

Augmented Reality for education and engagement in Retail

My car’s engine just popped out of my bonnet! As Melbourne, Australia hosts the latest Formula 1 Grand Prix, Mercedesme hosted an exclusive event for members of the Australian and international media. Participants met two of Mercedes-Benz’s newest cars, with a twist. Digital content was superimposed on vehicles so that a 3D engine emerged from […]

Staff Blog: Mucking about with 360 VideoSphere VR Part 3

Interested in 360 VideoSphere (360 Virtual Reality)? This series shares what I learnt producing a short film aboard an old Sailing Ship for the Melbourne Fringe Festival[1]. In the last update, my team of volunteers were looking forward to shooting our first 360 VR short film. Then we hit a hurdle. Our cinematographer was unable […]

Staff Blog: Mucking about with 360 VideoSphere VR Part 2

All Goes Well, Until It Doesn’t Interested in 360 VR (VideoSphere)? This series shares what I learnt producing one aboard an old Sailing Ship for the Melbourne Fringe Festival[1]. I was lucky enough to come across the opportunity at a VR (Virtual Reality) meetup to produce a VideoSphere short film, with the camera and expert […]