IAMAI – Augmented and Virtual Reality committee

The Internet and Mobile Association of India (IAMAI) recently formed an industrial expert committee to develop and promote immersive technologies – Augmented Reality (AR) and Virtual Reality (VR) ecosystem in India.

‘The committee was formed to identify opportunities and challenges to help India’s AR/VR ecosystem, in partnership with government, industry and startups,’ says Kalyan Biswas, Associate Vice President, IAMAI.

This initiative will help to promote the fast-growing technology to drive economic growth, jobs and skill development in the country.

The committee is chaired by Namrita Mahindro, Senior General Manager, – Digital Transformation, Mahindra Group and co-chaired by Satyajeet Singh, Head –Strategic Product Partnership, India & South Asia, Facebook.

Committee’s agenda:

While speaking to Appearition about the committee’s plans, Biswas said they aim to:

–    nurture India’s AR/VR technology and talent ecosystem, particularly, skill development

–    engage with business, industry and government to evangelise acceptance of the technology

–    help drive training workshops, to familiarise potential users with technology and build use cases in key sectors

‘Currently, we have formed two sub-groups of 4-5 members each. The sub-groups would help in planning and guide IAMAI in executing the plan as agreed by the committee, building Ecosystem and help in the interaction with Government,’ explains Biswas.

The Indian AR-VR market is set to grow at a compound annual rate of 76% in the next five years. [1] With immersive technologies redefining the future of the workplace, such a committee with an agenda to drive the adoption is a welcome move.

Source: [1] https://bit.ly/2OZdrTj




The possibilities that AR can bring to Field Service

Vivek Aiyer, Founder and CEO of Appearition talks on how AR can impact Field Service:

What sort of structural easing will AR/VR bring to Field Service (FS)?

Augmented Reality (AR) and Virtual Reality (VR) are technoloies that can be used to enhance existing processes. I see a few aspects how AR/VR can enhance FS process: Reduce errors in a complex procedure; increase first time fix and in training and knowledge transfer.

At Boeing, AR training has had a dramatic impact on the productivity and quality of complex aircraft manufacturing procedures. The number of trainees with little or no experience who could perform the operation correctly the first time increased by 90%. For training purposes, using AR, an environment can be simulated even before the trainees are sent it.

GE engineers found that AR improved overall average production by 32%; productivity in wiring harness assembly by 25% and 46% faster whilst doing a warehouse picklist. AR/VR is changing the way things work.

Process wise, where can enterprises use AR?

These immersive technologies alone will not replace an existing process. AR allows for a contextual overlay of information that enables better decision making. The actual information can come from various sources and based on the type of process / workflow.  For example, AR lets you visualise data arising from Internet of Things (IoT) devices. This, contextually, in a field service environment is amazing.

This is very powerful, it will  enhance the way somethings are done. For instance, in case of non-frequent and complex technical procedures, AR will come in handy as a reference guide. It will reduce the time to complete tasks and prevent errors, where possible.

How can firms combine AR/VR for best-of-breed solutions? (Mixed-solutions)

I’d say, before a firm adopts AR/VR in any of their vertical, they should first analyse where it will fit. More often than not, enterprises try to find a problem for a solution to be adopted. If we consider AR as a technology, that  is a process-enhancer, not a process by itself when adopted correctly within an enterprise right, AR can work wonders with powerful use case and demonstrable ROI for training, monitoring and maintenance for FS.  Currently, Appearition is working towards a technology on liaising Artificial Intelligence (AI) and AR for error reduction.

How agile should businesses be, in terms of adopting a technology?

For a FS enterprise, usually, a task/process should ideally make money, save money or meet a compliance requirement. If a technology can enhance the ability and agility of an enterprise in any one of these three aspects, then I don’t see why an enterprise should wait to adopt it. Any solution that optimises our processes needs to be adopted immediately.

From an AR perspective, I believe it has the power to enable decision making in processes. Appearition is currently focusing on harnessing this power of decision making through AR.

In terms of wearable technology, I see glasses require more reliability before businesses can start using them. For now (about 1-2 years), a mobile/tablet-based AR is here and ready and usable now.

What are some industry verticals that can use Appearition’s FloAR platform?

It’s highly scalable and extensible, requires absolutely no technical knowledge to use it. It can be very useful for enterprises like – infrastructure, telecommunications, networks etc. With respect to regions, we have customers in Australia, and now we are very excited to be a part of the Indian market. AR is able to apply the multi-lingual overlays (text/video) options – The staff may not be equipped in English/regional language and can benefit from overlay in their language. True potent of AR can be viewed in such markets.


Get in touch with us to know about using AR for your business!


The Role of Management in the Changing Paradigms in Service

A look at the highlights of 2017 USA Field Service Benchmark Report:

Technology and Digital Transformation continues to shape the service industry. Most of the respondents said, their strategy was ‘mobile first’. Growing emphasis on mobiles and abundance of data is enabling organisations to focus on mobile technology and transformation.

 Key take-aways from the report

  1. Breed-solutions are the fad, as opposed to single platform solutions. The idea is to achieve maximum efficiency to embrace digital transformation.
  2. Most respondents said – they’ve been prioritising a mobile first mindset due to the increasing accessibility and growth of mobiles.
  3. To bridge the gap between knowledge and digital transformation – seems to be the quintessential need of the hour for enterprises.

Technology adoption

Among many booming technologies this year, 72% respondents said they’ve adopted or planning to add the ropes of cloud to their business. 30% of the businesses have added or planning to add the ropes of Augmented Reality (AR).

“I was quite surprised to see that technician adoption of new solutions ranked so highly as a challenge. With today’s technology, equipment comes to consumers, employees, and to businesses more and more without a real need to instruct on its use. The perception of complexity is really what holds technicians back. We invest a lot of time and energy into making technology easier to understand, and we deploy tools in the field that are as easy to operate as common applications you can run on IOS, Android, or a Windows device,” says Martin Knook, CEO Gomocha

 Need to evolve digitally

Surprisingly, 42% of the respondents said they initiated/ adopted digitisation and automation of field service activities to reduce costs. 34% of them wanted to go digital to increase transparency and ensure viability as a business.

Digital transformation trends

Technology is ever evolving. There is constant need to adopt to these innovations. The question here though, is how adoptive are businesses? 35% of the respondents said they’re agile enough to adopt an innovation cycle every three years. While, 28% of the enterprises preferred to work with solutions that were scalable and relevant for at least ten years.

This article is a re-written excerpt from the 2017 USA Field Services Benchmark Report. The graphs were sourced from the same report.