Application of Immersive Technologies
- Augmented Reality & Virtual Reality enable consumers to engage with a brand, product or event like never before.
- Mobile accessibility and gamification make customer experiences fun and engaging.
- Augmented reality provides marketers and advertisers the ability to use an app to scan an advertisement or article in print. This will allow videos, audios, animated avatars or links to further information.
- This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sectors.
- Customers can try on products using an interactive screen by selecting multiple items in different styles or colours.
- Use virtual floor plans to help customers navigate the store and find the products they want.
- Provide detailed product information to publicise corporate social responsibility (CSR) stance of a brand.